About imprint
Simple. Accurate. Built for real teams.
Why imprint exists
Most personality tests create more noise than clarity. Too many questions. Too much jargon. Nothing you actually use.
imprint was built to fix that.
In a few minutes, you see how you naturally lead, communicate, and move work forward.
Simple. Memorable. Practical.
Something you can actually use with your team tomorrow.
The founder
imprint was created by Steve Knox, founder of Knox Consulting Group.
After two decades advising founders, CEOs, and leadership teams - from Fortune 500 companies to family enterprises - he saw the same pattern: the tools meant to create clarity were either too complex to remember or too vague to apply.
So he stripped it down.
Two core dimensions.
Four clear instincts.
A shared language teams can actually use.
Not another personality test.
A practical lens for how work gets done.
Four ways people naturally operate
No type is better or worse — just different approaches to work.
Driver
- Moves toward decisions, ownership, and direction
- Driven by achievement and personal progress
Doer
- Moves toward action, execution, and reliability
- Energised by action and follow-through
Developer
- Moves toward people, support, and growth
- Fuelled by compassion and personal values
Designer
- Moves toward ideas, frameworks, and clarity
- Inspired by strategy and innovation
Trusted by leading companies
Knox Consulting Group
Knox Consulting Group is the advisory firm behind imprint. Founded by Steve Knox, the work centers on leadership architecture, executive advisory, and shaping how organizations actually operate under pressure and through transition.
imprint is a direct extension of that work.
It distills thousands of real-company conversations into something simple and usable - a tool that gives individuals and teams immediate clarity on how they think, work, and move decisions forward.
Not theory.
Not a personality label.
A practical lens, built from the field, now accessible to anyone.